We help organizations go beyond nice words and green promises. Those that have the courage to examine their impact and tell an honest story about it.
With a unique mix of impact measurement skills, in-depth knowledge of sustainability and regulations, and creative skills, we help you achieve your green goals.
We measure your impact with precision and clarity, on a product and organizational level
We develop effective and feasible sustainability strategies, without reinventing the wheel
We help you implement practical solutions for real-world change
We help you tell the world about your achievements in a convincing, inspiring and authentic way
We facilitate training and workshops to empower and educate your team
With our expert guidance you'll achieve your B Corp certification
Just as ancient alchemists sought to transform lead into gold, we transform current practices into ecologically and socially responsible methods. We show you where you can really make an impact, and how. We always do this together with your team, so that sustainability does not remain stuck in the meeting room.
'Impact' is sometimes a vague and elusive concept. Not with us. We perform analyses that give actionable insights. No fluffy reports, but useful insights, data models and user-friendly - dynamic - dashboards that allow you to make clear, informed, future-oriented decisions.
No clichés or over-the-top green posts. But storytelling that touches. Honest, substantive, inspiring and always greenwash-free and according to the increasingly strict laws and guidelines around sustainability communication. You can also contact us for copy, illustrations and (web) design.
No rigorous plans set in stone, but a flexible compass towards a better future. Together we build a concrete, smart and measurable strategy. A strategy that's tailored to your needs and that works in practice. We analyse your current situation, set ambitious but achievable goals and together we build a plan that suits your organisation, your people and your growth path. Flexible, measurable and future-proof.
We go beyond strategy. We make it happen! We help you bring your ideas to life, whether it’s reducing your carbon footprint, circular initiatives or your coffee choice at the office, we create tangible impact. What’s more, we train your team along the way, so that sustainability becomes an integral part of your organization and eventually, you no longer need us.
Aha moments, discussion, eye-openers and concrete ideas. That is what we always aim for during our workshops and trainings. No lesson in sustainable superiority, but fresh energy. It never gets boring with us!
We know the B Corp journey inside and out. We also know our way around the new standards - launched in 2025. You don't have to reinvent the wheel, we've done that for you: we'll guide you through the complex world of B Corp and ensure a smooth ride towards certification.
Of combined experience
Satisfied clients
Projects delivered
A small selection of the big things we did so far.
Our Clients' Stories
We're incredibly lucky to work with clients on their journeys towards sustainability. Clients that truly want to do better. Their stories are a testament to the impact of our collaboration. Here’s what they have to say about working with us.
We have been working with New Alchemists for a while now. We are very happy with our collaboration. They helped us become a B Corp, they do our annual greenhouse gas accounting and they help us make our products more sustainable through their product impact tool. They know what they are talking about and are also flexible and creative! Highly recommended.
Look, these girls are super knowledgeable, innovative and hands-on. They bring in technical knowledge on sustainability in a very positive way, but they're also practical and actually get things done. They don't just talk, they make sure good ideas get implemented. They're flexible and adapt when needed. They always strive for the best end result, not only for us as a client, but also for the planet. Oh, and they're humble - I know for a fact they find it awkward to put these words on their website ;)
Our team is here to guide you every step of the way to a better future.
I grew up moving every three years (Indonesia, Singapore, Bahamas), so I’ve always embraced change. I believe everyone, including business, is capable of it. That’s why I love helping companies discover how they can create lasting impact. I started with a MSc Economics, but as a consultant and in-house sustainability specialist I turned to the world of sustainability. Now as a co-founder at New Alchemist, I help companies with B Corp plans, measuring impact or helping with pilots on refurbishment.
During my MSc Sustainable Development I cried a lot (hihi yes, I'm an emotional animal) about the dire state of our world and our collective inaction. But after years of working in sustainability, I actually feel much more optimistic, since I get to work with amazing brands that are just as excited as me about making a change for the better.
We work with various talented freelancers whenever we feel they can lift a project to the next level. We're working with copywriters, designers and video editors, and we regularly pick the brains of some of our clever friends.
Read New Alchemists latest thoughts here. Explore our insights on transforming your business into a sustainable powerhouse.
Dive into the details and discover how you can make a positive impact.
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New Alchemists develop insightful and user-friendly data models. We calculate your impact at company level - according to the Greenhouse Gas Protocol - or at product or service level - using the principles of life cycle assessment (LCA).
According to us, it's about telling an honest story, including lessons, successes and failures, in such a way that people want to join the ride rather than walk away.
Creative storytelling is about creating stories that highlight your sustainability journey in an honest, authentic and inspiring way.
With our storytelling skills you stand out from the crowd and at the same time we'll protect you from the greenwash monster.
Not alone and certainly not from scratch. You don't have to reinvent the wheel! There are already so many protocols, standards, manuals and certifications that you can use. It would be a shame not to!
We guide you through the jungle of tools, standards and opportunities without getting lost.
A B Corp Certification is a designation given to businesses that meet high standards of social and environmental performance, accountability, and transparency. It’s issued by the nonprofit B Lab and looks at how a company impacts workers, communities, customers, and the planet. Essentially, it proves a business balances purpose and profit. We help you meet the strict requirements of this prestigious certification.
Let's have a low-key get-to-know-each-other coffee or call. If you're in The Netherlands we're happy to drop by. Leave your details and we'll get in touch, or send us an email directly.
Always happy to talk
Available Monday to Friday,
9am to 4pm
Let's meet up for a chat
