Sustainability can be overwhelming. We make it manageable, understandable, and make sure it actually happens. For a single project, or for the long run.
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You know you want to move on sustainability. Knowing how is the hard part.

You know it matters, but don't know where to start

You're overwhelmed by regulations, requirements and certifications

You want to communicate your impact without greenwashing

Your teams need to be activated and empowered

You want to hire expertise, but aren't ready for a fulltimer

You want real data. Not to tick boxes, but to make better decisions
Six things we're genuinely good at
All services
Impact measurement
Audit-perfect greenhouse gas accounting and lifecycle analyses. Transparency, traceability and flexibility are what makes us stand out. We turn complexity into practical, interactive dashboards.

Communication & storytelling
Reports, brand narratives and sustainable purposes that stand up to scrutiny. Communicate your impact in an honest and authentic way, always on the right side of the rules.

Strategy & roadmap
We define where sustainability fits into your business, brand, and operations. We distinguish the must-do-nows, from can-waits and not-worth-the-efforts. We turn strategy into programs, concrete priorities and measurable actions, built to survive within your actual business.

Implementation & team guidance
Strategy workshops, B Corp kickstarter, introduction to ECGT or PPWR, sustainability manager onboarding, stakeholder sessions and team alignment around goals and responsibilities: you name it, we’ve done it. By building capability in-house you need us less over time.

Data-driven tools
We build the practical tools that make sustainable choices easier in your organisation: interactive reduction target setting tools, intuitive product-development and material-choice tools, B Corp project management tooling, and more.

B Corp, certifications and compliance
End-to-end guidance through B Corp (new standards), other certifications and new regulations, while embedding the underlying practices into your business. You don't have to reinvent the wheel, we know how it rolls.
We don't consult. We do.
We're your sustainability officer, without the headcount. Writing the strategy is easy. We're the ones still there when the data doesn't add up, when the suppliers say 'not possible', and when new regulations shake things up.
Coffee, then a scan
We meet, look at where you are, and tell you honestly if we're the right fit, and what's worth doing first and what isn't.
We embed
One or two days a week inside your team. In your team chat, in your meetings, implementing real sustainable change rather than recommending it.
We build capability as we go
Your people learn the work while we do it. The goal is that you eventually need us less, and your teams take over.
We scale to what you need
Busy reporting season? Scale up. Quiet quarter? Scale down. No employer obligations either way.
We tend to stay a while
Clients often start with one project and are still with us years later. These are our relationships and the projects that shaped them.

Maxine and Nina started working for OLX when they were still consultants at Rebel. Six years later, OLX Group is still with us. Client Ana: "I'll keep you on retainer forever."

Bugaboo acquired Joolz, and inherited Maxine along the way. She's now helping them prepare for B Corp under the new 2025 standards, and migrating LCA data from her Joolz days to measure the product footprint across 40+ strollers and accessories.

Bol wanted to reduce unnecessary packaging and get ahead of the EU's PPWR regulation. We joined their internal team three days a week to tackle NoPack, set CO₂ reduction targets, and prepare for what's coming.

Joolz had a clear impact strategy but needed someone to put it into action. We joined as interim Sustainability & Impact Manager to build their B Corp evidence, measure the footprint of 40+ products, and embed sustainability across the organisation.

With customer demand rising and regulations being implemented, Goedhart Bakery Kitchen was running behind on sustainability. We fill the role as their sustainability manager for 2-3 days per week.

We used B Corp as a framework to guide SUITSUIT's sustainability efforts. This resulted in a long list of projects and a years-long cooperation that doesn't seem to end soon.
What clients say
We spent over two years trying to get B Corp certified on our own — then New Alchemists jumped in and made it happen.
The Alchemists
Meet the team

Maxine

Nina

Marijn

Florine
Join the team
We're looking for people who like sustainability work that actually gets finished — embedded in client teams, in Amsterdam, with real ownership.
See open roles
The things people ask first
We work on a hour-rate basis, and only invoice hours actually worked. Rather put us on retainer? Also possible. A B Corp trajectory usually runs 6–9 months, a greenhouse gas analysis or LCA around 1-3 months. We'll give you an honest estimate after the first conversation, but we will also tell you honestly if you don't need us for what you're trying to achieve.
At company level, use the Greenhouse Gas Protocol. At product level, you conduct a life cycle assessment. We build the model with three end-goals in mind. It gives you the insights you need, it can be used as a decision-making tool, and your team can run it themselves next year.
Usually our clients are mid to large companies, but we've worked for startups and SMEs as well. Companies already from 2 employees benefit from getting the foundations right early: far easier and cheaper than retrofitting later. If we think you genuinely are too small or too early, we'll say so.
A certification from non-profit B Lab for companies meeting high standards of social and environmental performance, accountability and transparency. It looks at your impact on workers, community, customers and the planet.
You keep everything. Models, templates, dashboards, documentation. And your team knows how to run it. Most clients keep us on for the annual cycle, but by choice rather than dependency.
Not sure where to start?
In a free 30-minute call, you tell us what's keeping you stuck, and we'll advise you what to do.
Book a call