Shake me
AMSTERDAM · SUSTAINABILITY IMPLEMENTED · STRATEGY, EXECUTION, IMPACT
Sustainability
that actually
gets done.

Sustainability can be overwhelming. We make it manageable, understandable, and make sure it actually happens by embedding a senior sustainability lead into your teams.

Partner with us

Trusted by

Bol
Bugaboo
SUITSUIT
Joolz
OLX
Goedhart
De Bonte Koe
Gemeente Amsterdam
OpenUp
Coca-Cola
Rebel
Vinted
01The situation

You know you want to move on sustainability. Knowing how is the hard part.

You know it matters, but don't know where to start

You're overwhelmed by regulations, requirements and certifications

You want to communicate your impact without greenwashing

Your teams need to be activated and empowered

You have a goal in mind, but don't have the right knowledge or manpower

You want data-driven insights and use them for good

03How we work

We don't consult. We do.

Plenty of consultants write the strategy. We're the ones still there when the supplier says no and the data doesn't add up.

01

We start with a straight answer

We meet, look at where you actually are, and tell you honestly what's worth doing first — and what isn't.

02

We embed

One or two days a week inside your team. In your Slack, in your meetings, owning outcomes rather than recommending them.

03

We build capability as we go

Your people learn the work while we do it. The goal is that you eventually need us less.

04

We scale to what you need

Busy reporting season? Scale up. Quiet quarter? Scale down. No employer obligations either way.

04Our work

We tend to stay a while

Most clients started with one project and are still with us years later. Here's the whole relationship, not a list of jobs.

All clients

Client stories are being added.

05Testimonials

What clients say

We spent over two years trying to get B Corp certified on our own — then New Alchemists jumped in and made it happen.

2 yrs
Stuck before we started
9 mo
To certification with us
AK
Amy Klein
Chief Chocolate Officer, De Bonte Koe
06The team

Four people who will actually be in your Slack

No account manager layer, no junior hand-off. You meet us, you work with us.

Maxine

Maxine

Co-founder · B Corp & impact
Nina

Nina

Co-founder · Data & communication
Marijn

Marijn

Sustainability expert · Strategy & ESG
Florine

Florine

Writer & strategist
Anouk

Anouk

Sustainability expert · Strategy & innovation
07Careers

Join the team

We're looking for people who like sustainability work that actually gets finished — embedded in client teams, in Amsterdam, with real ownership.

See open roles
08Questions

The things people ask first

We work on a hour-rate basis, and only invoice hours actually worked. Rather put us on retainer? Also possible. A B Corp trajectory usually runs 6–9 months, a greenhouse gas analysis or LCA around 1-3 months. We'll give you an honest estimate after the first conversation — including telling you if you don't need us yet.

At company level using the Greenhouse Gas Protocol, or at product level using life cycle assessment. We build the model so your team can run it themselves next year.

Usually not. Companies from about 10 employees benefit from getting the foundations right early — far cheaper than retrofitting later. If we think you genuinely are too early, we'll say so.

A certification from non-profit B Lab for companies meeting high standards of social and environmental performance, accountability and transparency. It looks at your impact on workers, community, customers and the planet.

You keep everything — models, templates, dashboards, documentation — and your team knows how to run it. Most clients keep us on for the annual cycle, but by choice rather than dependency.

Not sure where to start?

Most companies don't need everything at once. In a free 30-minute call we'll help you work out what to prioritise.

Book a call