Shake me
AMSTERDAM · SUSTAINABILITY IMPLEMENTED · STRATEGY, EXECUTION, IMPACT
Sustainability
that actually
gets done.

Sustainability can be overwhelming. We make it manageable, understandable, and make sure it actually happens. For a single project, or for the long run.

Partner with us

Trusted by

Bol
Bugaboo
SUITSUIT
Joolz
OLX
Goedhart
De Bonte Koe
Gemeente Amsterdam
OpenUp
Coca-Cola
Rebel
Vinted
01The situation

You know you want to move on sustainability. Knowing how is the hard part.

You know it matters, but don't know where to start

You're overwhelmed by regulations, requirements and certifications

You want to communicate your impact without greenwashing

Your teams need to be activated and empowered

You want to hire expertise, but aren't ready for a fulltimer

You want real data. Not to tick boxes, but to make better decisions

02What we do

Six things we're genuinely good at

All services

Impact measurement

Audit-perfect greenhouse gas accounting and lifecycle analyses. Transparency, traceability and flexibility are what makes us stand out. We turn complexity into practical, interactive dashboards.

Communication & storytelling

Reports, brand narratives and sustainable purposes that stand up to scrutiny. Communicate your impact in an honest and authentic way, always on the right side of the rules.

Strategy & roadmap

We define where sustainability fits into your business, brand, and operations. We distinguish the must-do-nows, from can-waits and not-worth-the-efforts. We turn strategy into programs, concrete priorities and measurable actions, built to survive within your actual business.

Implementation & team guidance

Strategy workshops, B Corp kickstarter, introduction to ECGT or PPWR, sustainability manager onboarding, stakeholder sessions and team alignment around goals and responsibilities: you name it, we’ve done it. By building capability in-house you need us less over time.

Data-driven tools

We build the practical tools that make sustainable choices easier in your organisation: interactive reduction target setting tools, intuitive product-development and material-choice tools, B Corp project management tooling, and more.

B Corp, certifications and compliance

End-to-end guidance through B Corp (new standards), other certifications and new regulations, while embedding the underlying practices into your business. You don't have to reinvent the wheel, we know how it rolls.

03How we work

We don't consult. We do.

We're your sustainability officer, without the headcount. Writing the strategy is easy. We're the ones still there when the data doesn't add up, when the suppliers say 'not possible', and when new regulations shake things up.

01

Coffee, then a scan

We meet, look at where you are, and tell you honestly if we're the right fit, and what's worth doing first and what isn't.

02

We embed

One or two days a week inside your team. In your team chat, in your meetings, implementing real sustainable change rather than recommending it.

03

We build capability as we go

Your people learn the work while we do it. The goal is that you eventually need us less, and your teams take over.

04

We scale to what you need

Busy reporting season? Scale up. Quiet quarter? Scale down. No employer obligations either way.

04Our work

We tend to stay a while

Clients often start with one project and are still with us years later. These are our relationships and the projects that shaped them.

All clients
OLX Group
2020 - ongoingCountless projects

Maxine and Nina started working for OLX when they were still consultants at Rebel. Six years later, OLX Group is still with us. Client Ana: "I'll keep you on retainer forever."

Impact reportingCommunicationThought leadershipSBTiEU Taxonomy
Bugaboo
2026 - ongoing1 project

Bugaboo acquired Joolz, and inherited Maxine along the way. She's now helping them prepare for B Corp under the new 2025 standards, and migrating LCA data from her Joolz days to measure the product footprint across 40+ strollers and accessories.

B CorpGHG accountingLCA
Bol
2025 - 20263 days a week

Bol wanted to reduce unnecessary packaging and get ahead of the EU's PPWR regulation. We joined their internal team three days a week to tackle NoPack, set CO₂ reduction targets, and prepare for what's coming.

PPWRPackagingCircularityB Corp
Joolz
20253 days a week

Joolz had a clear impact strategy but needed someone to put it into action. We joined as interim Sustainability & Impact Manager to build their B Corp evidence, measure the footprint of 40+ products, and embed sustainability across the organisation.

B CorpStrategyCircularityLCA
Goedhart Bakery Kitchen
2025 - ongoing8 projects

With customer demand rising and regulations being implemented, Goedhart Bakery Kitchen was running behind on sustainability. We fill the role as their sustainability manager for 2-3 days per week.

GHG accountingB CorpEcoVadisSBTiHuman rightsGovernancePPWREUDR
SUITSUIT
2022 - ongoingCountless projects

We used B Corp as a framework to guide SUITSUIT's sustainability efforts. This resulted in a long list of projects and a years-long cooperation that doesn't seem to end soon.

StrategyB CorpGHG accountingLCASupply chainCommunicationTraining
05Testimonials

What clients say

We spent over two years trying to get B Corp certified on our own — then New Alchemists jumped in and made it happen.

2 yrs
Stuck before we started
9 mo
To certification with us
AK
Amy Klein
Chief Chocolate Officer, De Bonte Koe
06The team

The Alchemists

Meet the team

Maxine

Maxine

Co-founder · B Corp & impact
Nina

Nina

Co-founder · Data & communication
Marijn

Marijn

Sustainability expert · Strategy & ESG
Florine

Florine

Communication expert & writer
07Careers

Join the team

We're looking for people who like sustainability work that actually gets finished — embedded in client teams, in Amsterdam, with real ownership.

See open roles
08Questions

The things people ask first

We work on a hour-rate basis, and only invoice hours actually worked. Rather put us on retainer? Also possible. A B Corp trajectory usually runs 6–9 months, a greenhouse gas analysis or LCA around 1-3 months. We'll give you an honest estimate after the first conversation, but we will also tell you honestly if you don't need us for what you're trying to achieve.

At company level, use the Greenhouse Gas Protocol. At product level, you conduct a life cycle assessment. We build the model with three end-goals in mind. It gives you the insights you need, it can be used as a decision-making tool, and your team can run it themselves next year.

Usually our clients are mid to large companies, but we've worked for startups and SMEs as well. Companies already from 2 employees benefit from getting the foundations right early: far easier and cheaper than retrofitting later. If we think you genuinely are too small or too early, we'll say so.

A certification from non-profit B Lab for companies meeting high standards of social and environmental performance, accountability and transparency. It looks at your impact on workers, community, customers and the planet.

You keep everything. Models, templates, dashboards, documentation. And your team knows how to run it. Most clients keep us on for the annual cycle, but by choice rather than dependency.

Not sure where to start?

In a free 30-minute call, you tell us what's keeping you stuck, and we'll advise you what to do.

Book a call